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 An Afternoon With
Peter Engler
by Ed Crabtree

      It was indeed an honor for the staff of THE MESSAGE TREE to be granted the rare opportunity this past month to sit down and visit with another of the area's living legends, Peter Engler. A nationally renowned woodcarver and long time businessman in the Branson area, Mr. Engler's story is typical of the history of Branson if not the entire Ozarks.

      We arrived at the Grand Village and caught up with Pete at the gallery operated by Pete and his business partner Mary Bowman, where his work as well as that of numerous other artists and craftspeople can be admired and of course purchased.

Peter Engler Designs
Located in the Grand Village, 2800 West Highway 76,
in Branson Missouri

This shop is one of those places that you simply must visit when in Branson, because it is one of the few in the area that still feature work handcrafted by area artists, fine collectibles to be admired and cherished, a place where you will not find an array of imported disposable decorative accessories.

      During warmer weather Pete can sometimes be found in the courtyard, just outside of his store carving what has become a specialty item for him, Santa Clauses. It is amazing that each one of Pete's trademark Santas, has its own unique expression. It is beyond me how he can carve so many and yet make each one an individual. Only someone with his many years of skill and experience can produce as delightful and personable Santas as Pete does. On the day of this interview, although the weather was beautiful, it was still cool in the shade of the courtyard and Pete wanted to carve while we talked, so we drove over to his workshop where we could visit and he could carve without being distracted. There at the workshop, Pete introduced us to his partner Mary and while he was carving Santa` Christmas Tree ornaments, Pete told us his story which would read much like a page out of a history book on Branson. Below is a partial transcript of the interview.

 

TMT:: Mr. Engler, how long have you been carving?

 

      Well, I think around sixty-years, I was about ten years old when I started and there wasn't anybody around to really learn from, so it was just a thing with a pocket knife and found wood. I started carving more during high school and from that period I still have some figures that I carved, so, that's how I got going. I just like to carve and always have. I was in high school in the 1940s and there wasn't anybody to speak of carving then, there wasn't much carving in the whole country at that point, because all the standard stuff, standard stuff being carousel horses, wooden Indians, that was all a thing of the past by that time, that was all out of fashion, there just wasn't much wood carving going on.

      During the Second World War we lived in Hutchinson Kansas, then in, 1950 my Dad came down to the Ozarks, at that time I went into the service. I carved a few little things and sent home, and he (Dad) found out he could sell them. When I got out of the service I came down to Ozarks to help my Mom, in the gift shop. Dad was not feeling well and we just kept selling carvings. Then I actually got a sales tax number and started a little business on the side in 1958. We also helped start some of carvers, helped them market their work, people from Arkansas, down near the Mountain Home area that had shown an interest in carving. Garvin McCutchen out of Harrison and Junior Cobb and a few others.

      Then I got to know Mary Herschend and sold her a few carvings that lead to coming up in 1962 and putting in a carving shop in Silver Dollar City and it just grew from that point. At the same time we were interested in developing carving, so we worked with people to learn to carve and to market their work, and that has steadily grown, our present shop markets the work of more than fifty wood carvers. A lot of those people from the early days are still around, still friends, and still carving so it's been interesting. We also are interested in crafts overall in the Ozarks so in '62 I visited with Mary Herschend and brought together a fall festival for Silver Dollar City. So we decided to do that and it went over pretty good, which gave Silver Dollar City its craft image.

      As the years went by we started shops in other areas like Gatlinburg and Indianapolis and such, and that culminated in the opening of Engler Block in 1988. At that point, after I got Engler Block opened and found that I had colon cancer which meant a number of months in a VA hospital so I sold everything. Then after that (colon cancer) when we got back and we just started a small carving business because we had sold Engler Block and everything connected. It was at that point I started to specialize in Santa Clauses. I asked Mary Bowman to come in and help me as a business partner and it's grown real well, real nice, and I have time to carve and enjoy life, and it's moving right along. Right now we have a shop at Grand Village, we are thinking of a bigger shop one day, it could be at Grand Village or it could be someplace else.

      Over the years we kept some information on the different carvers because we wanted to have some kind of a history of the carving movement and as we did so we would put back a carving or two from all these different people, that resulted in a carving collection. We didn't start a carving collection in order to have a lot of something, a lot of wood carving or something, its just grown to become a a pretty reasonable collection and we would like the public to see it, so that would require a fairly good size building. We will probably put that carving collection into some sort of foundation so that it will remain and won't be part of somebody's estate that gets all split up.

      We have second-generation carvers, Ivan Denton who has been a good friend for fifty years, his daughter is a carver and has been carving for a long time. I have a son that carves, some grandsons that are getting interested, so we might be getting to a third generation pretty quick.

      But as the years went by the quality has improved a great deal. We found out about everything! We found out about more sources to buy tools, more sources to get better wood, did a lot more studying. So it has just gradually improved until we have some pretty good carvers coming out of the Ozarks right now.

 

TMT:: We were told that you were even carving when you were a Marine serving in Korea during the war.

      I carved Hill Billies, and sent them home to Dad. I worked outposts, artillery observer, I called fire (artillery strikes) on Chinese and (North) Korean positions, but that also meant that we were just kind of stuck out there, we lived out there on the line, so I carved Hill Billies in my spare time. I have a letter to Dad saying I am sending you an Okie, an Arkie and see if you can get them sold type of thing. The first Ozark woodcarvings were made in Korea! {Everyone in the room laughs} But they did sell and the few that we have left, look pretty crude, you know, but they sold!

      When I went down to help Mother, because Dad was sick, it was important because it was some additional income for the family so it was always helpful. When we came up here to put a store at Silver Dollar city, it was really the first working craft shop, there was very little there, I mean there was five or six buildings out there, that's all there was. You drove right up to the buildings it didn't have a big parking lot, what is now the main square was a parking lot. But Shad Heller was there, the mayor, and there was a candy shop, a post office, Dale Fechner had a clothing store, Ruth Green had a little café, a general store, and that was about it, I think. It was a very good location because it was a believable little village.

      For quite a few years we were in the mill building, it was called Sullivan's mill because there had been a town there called Marmaros, and there had been a mill and one day this little Robin's egg blue Plymouth and this feller, Mr. Sullivan got out, he must have been 85 years old, and he came up and looked at the mill because there had been a Sullivan's mill and he showed me how to dress those French burrs with a piece of steel so we knew how to keep our burrs sharp so the corn meal would be efficiently ground, after that it just took on a life of it's own and kept going.

      TMT:: Some one once said that Silver Dollar City kind of started out as something for people to do while visiting the cave and it took on a life of it's own and people soon forgot there was a cave there.

      Well yes, first there was Marvel Cave, of course the Lynch sisters were running it before the Herschends were there, that was it, that was why you went there (to visit the cave.) The cave wasn't too well set up, you know, there wasn't a railroad (tram) to take you out of the cave there were ladders you climbed down. But when Mary Herschend and her boys started promoting it and started fixing the cave up so most people could walk through it, you then had the problem of a car load of people, half of them wanted to go through the cave and the other half of them didn't. The first half had to cool their heels for a hour or so. The Herschends wanted to build something for those people to do so they got Russ Pierson from Oklahoma City and what he designed was a main street of a little western town and Don Richardson named it Silver Dollar City. It was just a main street, a kind of deal, where you would have a shoot out at high noon with somebody playing the Sheriff and somebody playing the bad guy and all of that. But once the craft festival was a success it took on a craft image. Then we really took a real interest in it being fairly authentic instead of Silver Dollar City being a little western town. They brought in some buildings like the little Wilderness Church, and a cabin from over around Forsyth that Mr. Casey made. So they brought in these original area buildings and started doing a little more research and started adding the crafts that were traditional to the area. Which was everything from wagon making, to basket making, pottery, and whatever. And people liked that sort of thing and I think they still do.

      The city has changed over the years, it has gotten so much larger, that it has, just a different feeling, there is no way to keep that original feeling. One thing though, the city just didn't bulldoze everything, you still have to walk up and down hills and they kept the trees, Mary Herschend was one who kept trees, and they planted additional trees and even the ones they planted are pretty big now, it's a very nice setting, beautiful, just a beautiful spot.

 

MT:: Is it true what they say that Mrs. Herschend wouldn't let them cut down trees?

      It is more than true, you would be in big trouble, you could get fired, twice in one day (for cutting down a tree) so sometimes Mary would fire somebody and Jack would hire them back. Yeah, Mary loved the trees and she loved the culture here, she had vision and she was just a remarkable woman. She was very gracious, very thorough and very smart. But she was doing something she loved to do and she did it. It was kind of amazing to watch Mary Herschend work. She wasn't very big, but very determined. Sometimes her eyes would just flash and when that happened, you knew then that she was serious. But she had a great sense of humor, just a remarkable person, I consider myself fortunate to have known her.

      But she got it going and her boys obviously kept it going, but Mary was the one that got it started, out in the middle of nowhere. The original people that were there were people from the area. They were natives and they knew the history of the area and they knew that style of life and such as that. Most of those people are gone now and you can never replace them. We have replaced them with nice people but it's not quite the same. Some of the nice people have retired here from someplace else. One illustration of the knowledge of local heritage that the original people had, is that at Silver Dollar City we used to have contests to split railroad ties out of white oak logs. A lot of the guys knew how to do that just from past practical experience, (but) it is hard to find somebody anymore that knows how to take a broad ax and make a railroad tie. People loved to see that. But we also had gals that could hew out a tie, so sometimes we would have a contest with the men, and sometimes with the women, and sometimes men and women together to see who the best hewer was. One of the gals that could do that was Fannabelle Nichols, another was Granny Huffman and one was Violet Hensley out of Yellville Arkansas.

      Violet Hensley had learned to make violins, fiddles from her father, with very few tools that were handmade One of the tools that they used to scrape with was a broken piece of glass. Violet could make a fiddle, play a fiddle and she was amazing. She is still around and you can see her at various early Ozarks life events and she too is an amazing person. She was raised near Yellville Arkansas, but those kind of people you just don't see anymore.

      Let me tell you a little about crafts. Crafts started as crafts of necessity, people made baskets, you know, really to put their eggs in. They had to know how to do things like cut down logs and square them to make parts for their building, they might use a shingle saw or just split them with a froe to make shingles for their roof, they might have to know a little about stone work to build a chimney. They might make some of their own furniture, in other words they were just doing what they had to do, including working with cloth and wool and making everything from hand knit socks to quilts.

      You had a very robust people here that were making do and were making crafts of necessity. Then after the Second World War, when the roads came in, and the motels came in, and the fishing started because of the dams and all of that, then the road side stands sprung up where people sold their crafts, you had people that were able to adapt. You could stay busy making baskets all the time selling them to the tourists, and that just grew from the Second World War on.

      Before tourism took hold there would have been a limited practical use for wood carvings. You could have made your daughter a doll at Christmas time, or you could have whittled an apple butter spoon or something like that, but all the sudden there was a market for wood carvings and the same with pottery and other crafts. We had potters in the Ozarks and they made jugs and practical stuff, but now you could make a whole range of pottery. So it went from crafts of necessity to what I call market crafts, crafts produced for sale to the public. There were people here that it was in just in them, their nature to do better and better, and what was mostly for simple usage to begin with, some of that work went to a level that actually rose to museum quality and some of it became art.

      So what we need now is a place to show some of this again and I think we will have that one of these days. I think people want to see this work, it gives them a better understanding of the area and it gives their kids a lot better understanding of our crafts heritage.

      It would be a good thing for our kids to know where we came from. We don't worship the past and we don't think that you have to repeat the past. But you are standing on the shoulders of those people that were here before you, and you do owe them a little something. It does give you a better perspective and it does give you a kind of grounding. You have got your feet on the ground if you know all of the heritage which gives you sense of belonging. At one level just belonging to family is great but belonging to your culture and area is also of great importance. I don't believe that people that have that sense of belonging are quite as nervous or quite as tense, and they just have a better feeling about what is going on in their lives. I do think that there is quite an educational aspect and it is not only the children that need to be educated as we have adults that also need to learn their heritage and culture.

 

MT:: We have seen of the old reruns of the Beverly Hillbillies when they filmed 4 episodes out at Silver Dollar city in 1969, did that help get more interest in the area in your opinion?

       I think it did obviously, because it was a national television show you know.

      That's one thing that Silver Dollar City did because it reached out further than other companies or communities, when they did the fall festivals they would charter an airplane and we would fly all over the country doing television shows generally within a four to five hundred mile radius. We would go as far as Chicago, of course St Louis, Kansas City, Dallas, and Little Rock. We also did the Captain Kangaroo show so they were getting some national publicity and it did make a difference, and we got very good attendance at the festivals. It turned the fall, (area business) used to pretty much slow way down after Labor Day, but I think the festival helped turned the fall into a busy season.

 

MT:: What advice do you have for someone wishing to enter into the crafts business?

      There is so many factors (in the craft business,) just take wood carving, (for example) if are you stuck on being an artist which means you won't even consider doing a bread and butter item, which is what I am doing as we speak, if so that is limiting your market. It is going to take some time for people to become aware of you and if you don't have a way to stay alive while that happens, well it can be kind of tough.

      It depends on what you want to do and it depends on how disciplined you are, it still takes the same amount of work. In other words you have got to pay your dues, it doesn't matter if you are in the music industry, art or whatever else. We always have people that want to start at the top, but that is really hard to do. But if you just want to make a living in a area like pottery or metal working that's possible but it would require the same kind of thinking and the same kind of discipline as if you were starting any other business venture whether it is a restaurant, shoe store or whatever. You have to get in there and work with it. Anytime you get into business in anyway it is a pain in the neck. You got to hang in there, you have got to find out what works. You have to realize that if you are going to be a potter (for example) and hope to sell enough to make a living, well, maybe you shouldn't set your shop up where your house is, because your house is where you like to live and that doesn't mean that is where the people who want to buy pottery are going to be hanging around. If you are going to make a living making pottery or any other craft you had better pay attention to what the customers in that area want and be able to satisfy their demand.


      My wife Ann is a second generation crafter and has known many of the people that were in the business over years here in Ozark Mountain Country, so it was indeed a phenomenal experience, just listening to Mr. Engler speak on crafts, local culture and history, all of these being subjects so dear to Ann's heart as well as that of my own. Like Pete pointed out, what was once a craft of necessity, a means of survival, has gradually over years evolved into a multimillion-dollar cottage industry, with a tremendous impact on the economy of the greater Ozarks region. Even before Pete and the wonderful folks at Silver Dollar City started the Fall Crafts Festivals, some folks had discovered that they could sell items that they had learned to craft out of necessity, to the tourists that came into the region to see attractions like Marble Cave or The Shepard of the Hills farm.

      Times have always been rough here in the hills, and when the publicity generated by Silver Dollar City brought throngs of visitors into the region annually, suddenly just plain folks could in their spare time throughout the year, produce various crafts and then sell them to the tourists in order to generate desperately needed family income. For many families this meant money for Christmas presents or school clothes for the young-uns, a means to pay property taxes at the end of the year, or countless other purposes that in some cases helped the local folks financially survive another year.

      Silver Dollar City's National Festival Of Craftsmen began in 1963 as the Missouri Festival of Ozark Craftsmen.¹ In the late 1960s, the festival was sponsored by the National Crafts Foundation, a non-profit organization whose purpose was the preservation of rare and historic crafts. Founding board members were Mary Herschend, Peter Engler, Paul Henning, Ben Parnell, and M. Graham Clark, president of the School (now College) of the Ozarks.

      Before Branson was known for the music industry, the region was known as the crafts capital of America and people came far and wide in search of handcrafted art. Today on any given fall weekend, there are numerous local festivals scattered throughout the Ozarks, with names from such as the Apple Festival at Seymour Missouri to War Eagle near Eureka Springs Arkansas. Annual attendance at all of these combined festivals including the Festival Of Craftsmen at Silver Dollar City, number in the millions. So as you can see the estimates produced each year of the economic impact on the region is probably very conservative as there is no way to accurately gauge the total dollars spent, not just on crafts, but on food, lodging, entertainment, fuel and other retail shopping. I think you will have to agree that the vision of Mr. Engler, as well as the other members of the National Crafts Foundation and what they started forty years ago, has meant so much in making Ozark Mountain Country what is today.

      I agree with Mr. Engler when he said in the interview above, that we are standing on the shoulders of those who came before us, not just the artists, crafters, and others who have worked behind the scenes to make the fall festivals and craft and tourism industries throughout the Ozarks possible, but on those staunch individualists, those robust people as Pete puts it, those with the pioneer sprit of their forebears who worked so hard to create a better way of life for everyone. Let us thank them and never forget what they have done for those of us who love these wonderful old hills of Ozark Mountain Country.

 

 

Acknowledgements

¹The Story Of Silver Dollar City by Crystal Payton

 

 

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